Public catering facilities gained the highest profits from Russia's hosting the 2018 FIFA World Cup, said the Nizhny Novgorod Region's Minister of Industry, Trade and Entrepreneurship Maxim Cherkasov.
"The takings of arts and crafts shops were more than five times higher as a result of the Cup, while the average amount spent at public catering facilities rose by over 10 percent. At Bolshaya Porkrovskaya and Rozhdestvenskaya streets, the revenues of public catering facilities were at least three to five times higher," the minister said, adding that hotel businesses took third place in the region in terms of profitability.
Overall, the region's businesses had a great opportunity to increase their revenues, Cherkasov said.
"Last year, the turnover of small and medium businesses amounted to 1 trillion 340 billion rubles," Cherkasov noted. "This year, the figure will be higher due to the World Cup. It is safe to say now that everyone is making more money."
By the end of the 2018 FIFA World Cup, the city plans to conduct a thorough analysis of the visiting football fans' consumption patterns.