The economic and sports achievements reported in Nizhny Novgorod during the 2018 FIFA World Cup RussiaTM have exceeded all expectations, Acting Deputy Governor Dmitry Svatkovsky said at the City Press Center.
"The spectators of six World Cup matches the city hosted totaled 256,000, and two of the matches were sold out completely. Over 450,000 people have attended the FIFA Fan Fest events, and if the weather stays fine that figure will grow rapidly to half a million. The highest attendance rate was reported on June 24, when England took on Panama and the Fan Fest visitors topped almost 43,000 people," Svatkovsky noted.
According to the Acting Deputy Governor, some 150,000 foreigners visited Nizhny Novgorod during the World Cup and the total number of tourists exceeded 350,000 people. Foreign visitors came not just from the countries whose teams played in Nizhny Novgorod but also from the United States, China, Colombia, Botswana, Honduras, as well as Trinidad and Tobago.
The regional government has a positive view when it assesses the economy of the region in terms of what visitors spent.
"The sale of regional products is very important for us. The total turnover at our stores and catering facilities has increased by 25 percent and the average amount spent by 8 percent. The revenue generated by the facilities located on the main tourist streets has soared by between 300 and 500 percent. The most popular thing is beer, the sales of which have grown by 30 percent throughout the region and the sale of bottled water and non-alcoholic drinks has doubled," Svatkovsky said.
He added that the average occupancy rate at local hotels was over 95 percent compared to 45 percent, at the most, before the World Cup. The average amount someone gave out in a gift shop was over 2,000 rubles.
"This is a boon for our arts and crafts industry. We have sold 3,500 Matryoshkas on average costing 300 rubles each. The Khokhloma painting masters, who received the right to use FIFA symbols, have sold over 3,000 items made at the plant in the town of Semyonov," the Acting Deputy Governor said.